NESTLE
Nestlé USA
Copy ACD @ Ogilvy’s Studio Ignite, working across 30+ Nestlé USA brands — concept first, copy always
LA LECHERA x CARNATION — “BETTER TOGETHER”
The Ask: Develop nostalgic, holiday-focused recipe videos for La Lechera and Carnation that inspire at-home baking and drive purchase intent.
+ Earned highest brand recall across all Nestlé social ads in 2024
MAISON PERRIER — “A SIP CLOSER TO PARIS”
The Ask: Tap into the buzz of the Paris Olympics and position Maison Perrier as the sparkling sip that can turn any moment into a taste of France.
Blue bottle — NEW PACKAGING
The Ask: Create original digital assets for Blue Bottle’s new packaging design.
Coffee mate — ORANGE CREAM POP FLAVOR LAUNCH
The Ask: Help Coffee mate launch a limited edition summer flavor - Orange Cream Pop.
NESCAFé — ESPRESSO CONCENTRATE LAUNCH
The Ask: Develop a splashy grid takeover for the launch of Nescafé Espresso Concentrates — combining original photoshoot content, hybrid design, and a tailored social strategy built with TJ.
SANPELLEGRINO & ACQUA PANNA — “WEDDINGS”
The Ask: Reach new households by showing up in one of life’s most meaningful milestones — a wedding.
NATURAL BLISS - NEW PRODUCT LAUNCH
The Ask: Introduce Natural Bliss’ new items, spotlighting premium ingredients and crave-worthy flavors.
CREATIVE DIRECTOR: Maike Maio
ART DIRECTOR: TJ Wells