YOUTUBE

Super Shy - NewJeans

Lead social copywriter @ StarQuality Studios for YouTube Shorts — Award-winning social campaign for the release of NewJeans’ single ‘Super Shy.’

AWARDS: Silver Trophy at The Clios for Fan Engagement in the Design category

#IMSUPERSHY

The Ask: Drive positive engagement on social inspired by YouTube Shorts and NewJeans

THE SCAVENGER HUNT

hey @newjeans_ADOR fans, we’ve hidden Binky Light Stick posters in five cities and we want YOU to find them 👀 hop over to the closest poster and scan the code to unlock secret #ImSuperShy Shorts!

bonus points if you film your #ImSuperShy Short in front of the poster 🐰 pic.twitter.com/y5XoVyMGFq
— YouTube (@YouTube) July 8, 2023

attn all bunnies 🐰 time’s almost up to find the @newjeans_ADOR #ImSuperShy posters but luckily we’ve enlisted some help from @georainbolt 👀 pic.twitter.com/nSSjavRc72
— YouTube (@YouTube) July 16, 2023

MORE MORE MORE

paging all bunnies 🐰 screenshot the image to see which @NewJeans_ADOR song you are! i’d go first but #ImSuperShy 🫣 pic.twitter.com/2eDzffLmi4
— YouTube (@YouTube) July 22, 2023

calling all bunnies🐰 @NewJeans_ADOR filmed a special video reacting to your #ImSuperShy Shorts! did they watch yours? 👀 https://t.co/8rJBOsdpUB pic.twitter.com/USmCNzOa0H
— YouTube (@YouTube) August 20, 2023

confession: i know #ImSuperShy because i have to look up the menu before getting to the restaurant
— YouTube (@YouTube) July 28, 2023

bunnies assemble 🐰 join @NewJeans_ADOR in the #ImSuperShy dance challenge on Shorts rn#Time_to_NewJeans #NewJeans #뉴진스 #NewJeans_GetUp #NewJeans_SuperShy pic.twitter.com/4VG8Ks5FW8
— YouTube (@YouTube) July 12, 2023

it’s @newjeans_ADOR’s world and we’re just living in it 🤩#newtube #ImSuperShy pic.twitter.com/54h3ZrSuZJ
— YouTube (@YouTube) July 7, 2023

FAN REACTIONS

CREATIVE DIRECTOR: Hunter Ellenbarger
DESIGNER: Bel Downie
PRODUCER: Amanda Krueger